Which platform to create an e-commerce website?

The current competition is very tough. Therefore, it is essential to keep up with new technologies if a company wants to survive. Have you finally decided to create an e-commerce website? Here is a guide to get a website design, attractive, functional and ergonomic.

1. Preliminary studies

This is a major project that should be dealt with thoroughly. First of all, you need to draw up a specification to find out the costs involved. Then you need to set a target. This will allow you to better understand their needs and adapt the design and content to meet their expectations. Secondly, you choose a tool to create an e-commerce website. It can be a software or an online website editor. However, if you have a larger budget, you can call on a professional who will be able to provide a tailor-made service. Ultimo, you determine the content of your website, the style, the graphical charter, etc.. All these details are essential and before even thinking about designing your website, everything must be well defined in advance !!

2. The solutions to create your e-commerce website ?

As said before, there are the website editors. This is the simplest option. In a few minutes, you can create an e-commerce website. However, the functionalities are often limited and the resulting websites are sometimes accompanied by advertising. We can also mention Open Source such as PrestaShop, Magento, Joomla... Once you have installed it, you can modify it as you wish. Finally, there is the monthly rental. This solution is very interesting, because in this case, you pay a monthly subscription. And everything is included in the price: the update, the addition of functionality, etc.

3. Details to take into account

To succeed in creating a successful e-commerce website, you must take care of the content of your website:
  • the texts must be catchy, interesting, rich in information and innovative
  • images must be of high quality
  • the descriptions must be optimized and sold
  • the layout must be attractive
  • the website in question must be ergonomic
  • the loading time must be fast
In any case, it is not enough to have a beautiful and design website. It should also be able to attract the attention of consumers, get them to visit your page regularly and buy your product or service.
The SEO, what’s it?

SEO (Search Engine Optimization) is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo…). More commonly known as Search Engine Optimization, its goal is to increase the quality, understanding, but especially the visibility of a website within the search engine results.

Google Ads (formerly Google AdWords)

It is a very well known advertising platform for companies because it allows to display advertisements on the first page of Google, from one day to the next. Even if it seems “easy” to display advertising on Google Ads, it is important to know that a whole auction process is hidden behind the platform.

What is a responsive website?

A responsive website allows the design to automatically adapt to the user’s screen resolution. This is called responsive design. Thus, the website is displayed differently than a computer screen, a mobile phone or a tablet. Nevertheless, the content is identical. Only the design is changed. Ergonomics is considered for all terminals.